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Qualitative research

Qualitative examine looks for out the 'why', not the 'how' of its subject through the examination of unstructured knowledge - things like interview transcripts, computer communications, jottings, opinion configurations, images and videos. It doesn't just trust statistics or figures, which are the domain of quantitative researchers.

Qualitative examine is employed to gain insight into people's beliefs, behaviours, worth procedures, worries, motivations, aspirations, society or lifestyles. It's employed to report enterprise determinations, guideline formation, making acquaintance and research. Focus gatherings, in-depth discussions, content examination, ethnography, evaluation and semiotics are amid the more schematic accesses that are employed, but ...