PROMOTIONAL STRATEGIES

Promotional Strategies for Spice Bazaar Restaurant

Promotional Strategies for Spice Bazaar Restaurant

Introduction

Spice bazaar is Indian restaurant that provides spicy food to the consumers in Devon. People who are living in the United States are enjoying the taste of Indian food which is very rare in the United Kingdom. The Asian people who are living in this region will be the ones who are benefitting from this restaurant. Even though, the presence of Spice Bazaar has been since a few years in the country, there are many people who are not completely aware of the restaurant. This is the reason; the restaurant needs to come up with different promotional strategies that will help it in growing and expanding. The pricing and the distribution of the company will also be essential in this regard as the restaurant is not able to supply in the areas in which it is not physically present. To reach out to the customers in the whole city, it is very important for the restaurant to come up with strategies that will help it in earning more revenues.

This paper will present the different ways of promoting the restaurant, and will discuss the role of pricing and distribution in the growth of the company. The following plan will be used for conducting this research.

Key Activities

(Milestones)

Time-scale

(Plan of action)

Resources required

(Equipment, software, personnel etc)

Research problem

2 days

Laptop, tutor, note

Review the literature

1 week

Books, internet

Designing the resarch

1.5 weeks

Books, internet, magazines, essays, articles etc

Collecting data

2 weeks

Voice recorder, paper, pen, mobile etc

Analysing data

1 week

Calculator, computer, paper etc.

Writing up (recommendation or conclusion)

1 week

Computer, paper, power point etc.

Research Problem

The research is based on finding out the appropriate promotional strategies for Spice Bazaar in the United Kingdom. The different types of promotional strategies will be discussed in order to make sure that the restaurant grows and expands

Research Objectives

To explore the different promotional strategies.

To ascertain the appropriate promotional strategies for Spice Bazaar Restaurant.

To find out the different ways of promoting the restaurant.

Literature Review

Marketing communication mix

Marketing communications have a special place in the activities of companies and are most active part of the marketing mix. The range of communication consists of four essential elements:

Personal selling

Sales promotion

Advocacy

Advertising

Under the personal sales representative to understand the company in direct contact with one or more potential buyers in order to present the tourist product and a sale. The advantage of personal selling is that the customers get specific information of the product and the marketers put in their best efforts to sell the product. This is the best way of selling a product because the marketers get a good chance to convince the customers. The disadvantage of personal selling is the cost that is involved in this type of marketing. Personal selling is the most costly type of advertising.

Short-term incentive arrangements are acquiring travel product content promotion (Durkin & Lawlor, 2001, pp.175). Sales promotion is the effect that is has on the consumer behavior. The customers buy the products that are being promoted by the sales people, as it had been promoted by the ...