Promotional Plan for Saint Luke's Northland Hospital' Maternity Services

Promotional Plan for Saint Luke's Northland Hospital' Maternity Services

We live in a world where mothers and children although should be given prime importance in terms of the service that they together yield for the development of the society at large.

However, their reputation, in its truest sense, has been depreciated. With the global dynamics changing altogether, it becomes rather difficult for intending the key measures and strategies that need to be undertaken in order to cater to this particular facet of our society, upon which all life exists today (Courtney, 2000).

With the modern methods of social media, counseling and awareness programs, it would yield more information dissemination amongst the masses, enlightening individuals regarding the services that are to be delivered by Saint Luke's.

Promotional Objectives

For highlighting and conducting promotional activities and making people aware of the services intended at Saint Luke's, certain objectives have been undertaken in order to create that level of awareness (Humenick, Hill & Spiegelberg, 1998). The following are the broadly distributed objectives that have been undertaken for the promotional plan:

Highlight areas where maternity services are rather inaccessible or limited to a certain extent; (Budget: $10,000)

Assess the degree of penetration and intervening in these areas, which would help us understand and comprehend the challenges that females and mothers are experiencing in this area; (Budget: $15,000)

Identify the segment of women who receive minimal treatment in the area of maternity and motherhood and that how can they, within the circumference of limited resources can they help themselves; (Budget: $7,500 - $11,000)

Extend quality, patient-centered care and assistance to the mothers and female patients for resolving their problems and situations experienced during the frame of motherhood; (Budget: $25,000)

Counseling mothers that may develop disorders or syndromes during their frame of pregnancy and assisting them in the problems they have experienced otherwise; (Budget: $20,000)

Bringing in more clientele and spreading the message of Saint Luke's outstanding quality services, thereby gaining the confidence of potential clients and fermenting the trust and belief of the current customers associated and availing services at Saint Luke's; (Budget: $15,000)

Promotional Budget

Saint Luke's Hospital

Total Funding Available

$10,000,000

Less: Nature of Client

Current Mothers

$384,300

Expecting Mothers

$6,729,874

$7,114,174

Less: Additional Costs

Operating Expenses

$27,175

Utilities

$84,000

Infrastructure

$50,000

$161,175

$161,175

$7,275,349

Net Amount

$2,724,651

Promotional Initiatives

Advertisements: Ample varieties of ads exist in the world today. Tools and mediums of communication such as television commercials (TVC's), electronic media, online user platform, print media and many others have been utilized (Ingram & Johnson, 2004).

The tools undertaken for this promotional plan would be TVC's and print media (newspapers, magazines, column contributions, brochures and pamphlets), individual counseling sessions, set ups at malls where high concentration of masses and the general public exist.

Publicity/Public Relations: In the midst of promotional campaigns, one could set up counseling sessions and advisory services in order to track and trace down the challenges and the problems that have been undertaken in the light of catering new mothers, existing mothers and mothers that may have problems in handling their delicate ...