Promotion of Brand in the Tourism Market of Vietnam: A Case Study of OSC

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Acknowledgement

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without that I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this proposal stand for my individual work without any aid, & this proposal has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially that are associated with university.

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Abstract

In this study we will try to explore the concept of Tourist Industry in Vietnam in a holistic context. The main focus of the research will be on tourism and its relation with the branding of the tourism industry in Vietnam. The research will also analyze many aspects of the Thai tourism industry and compare it with that of Vietnamese tourism industry and try to assess the reasons for which the tourism industry in Thailand is so successful, whereas the Vietnamese tourism industry is not as efficient as Thailand's whereas both the countries have the same potential. In order to fully grasp the topic, a case study on the OSC, Vietnam will be carried out so and we will try to analyze how it can be launched as a successful brand in the Vietnamese tourist industry.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the study1

Problem Statement1

Research Aims and Objectives1

Significance of the Study2

Rationale/ Nature of the study2

CHAPTER 2: LITERATURE REVIEW4

Tourism in Vietnam4

Tourism Brand4

Forecast about Vietnam's Tourism Industry5

OSC Vietnam8

Comparison with Thailand10

CHAPTER 3: METHODOLOGY12

Research Design12

Literature Search12

Research Method13

Literature Selection Criteria14

Search Technique14

Keywords Used14

Theoretical Framework14

CHAPTER 4: DISCUSSION AND ANALYSIS15

CHAPTER 5: CONCLUSION16

REFERENCES18

CHAPTER 1: INTRODUCTION

Background of the study

Vietnam is one of the leading travels in the world with beautiful landscape, cultural and historical appeal, a diverse cultural heritage and friendly people. Vietnam is also one of the fast-growing economies in the world and has the advantage of strong direct investment from abroad, taking place as a result of the increased personal income taxes, and tax incentives for businesses. However, studies have shown that the tourism industry in Vietnam is not growing as good as the tourism industry in Thailand because of varying factors. In this regard, Vietnam's Tourism Company, the Oil and Gas Services Company, is a member unit of OSC Vietnam, and is a single business accounting are independent under the General Department of Tourism, professional business international travel. The development of OSC as a brand can greatly enhance the tourism industry in Vietnam by applying certain tactics and techniques(Chalker 2010, 45-55.).

Problem Statement

The marketing tactics and strategies which are currently employed in the Vietnam tourist industry, especially the OSC is not as effective as that of the tourist industry of Thailand. This is because statistics reveal that only a small number of English tourists pay visit of Vietnam, whereas the tourism rates in Thailand is much higher, ...