PROJECT SCOPING REPORT

Project Scoping Report



Project Scoping Report

Introduction

Ausi-Print is a new business proposed by us. We work to be an established printing company in Melborne, Australia, but wishes to open a larger-format printing company in the underserved market of the area. In addition to large-format printing, Ausi-Print will offer ancillary services such as basic layout/graphic design, packaging/shipping, and installation. Ausi-Print specializes in large-format printing applications such as vehicle wraps, outdoor banners, posters, and tradeshow graphics. Ausi-Print is located in Melborne city with approximately 7,000 organizations and businesses and 165,000 residents. This paper provides a project scoping report of Ausi-Print for starting a new printing venture.

Discussion

The name of this online graphic and printing business will be “Ausi-Print”. The Ausi-Print is a new graphics company that will provide other business with graphics and printing services. The company will be located in Melborne, Australia and it will function from a downtown office. The Ausi-Print will be an online supplier of graphic and printing. (Raz, 2008)

Definition Of The Scope Of The Project

Defining the scope of project makes the arena for starting a project plan. Project scope is a description of the last product or goal of the project—a service or product for customer/client. Clearly, project scope is the keystone interlocking all elements of a project plan. If the project scope needs to change, it is critical to have a sound change control process in place that records the change and keeps a log of all project changes. The log identifies the change, impact, and those responsible for accepting or rejecting a proposed change. (Ashley, 2007)

From museums and sporting arenas to trade shows and hospitals, large-format printing is making a major impact for advertisers and organizations of all types. In recent years large-format printing technology has advanced rapidly, offering customers greater capabilities, higher-quality, and more options. Examples of large-format printing include:

Web designing

Backlit Displays

Murals

Event Graphics

Vehicle Graphics

Signage

Posters

Museum Banners

Point-of-Purchase Displays

Trade Shows Exhibits

Wall Graphics

Floor Graphics

Yard Signs

Identification Of The Stakeholders In The Project Detailing The Area Of Involvement

The company initially will handle designing, press operations and new business development. To ensure a successful operation, Ausi-Print will need to hire additional staff members for the following positions:

Sales (prospecting)

Graphics designers

Customer Service (account management)

Administrative Assistant (production scheduling, payroll, accounts payable/receivable, office operations)

Production Assistant (assist with press operations, finishing/packaging, installations)

Ausi-Print has established a business banking account with Park Lane Community Bank, as well as a merchant account for accepting credit card payments. Accounting and tax advisory services will be provided by A-1 Tax & Accounting Services. The company has utilized an online legal document service to prepare the paperwork necessary for incorporating his new business. (Chilmeran, 2004)

Marketing Strategy

The company will market its services to retail and service businesses in the following sub-categories:

Retail Trade

Auto Dealers & Gas Stations

Bars

Building Materials, Hardware & Garden

Clothing Stores

Convenience Stores

Drugstores

Electronics & Computer Stores

Food Markets

Furniture Stores

General Merchandise Stores

Home Furnishings

Liquor Stores

Music Stores

Other Food Service

Other Food Stores

Restaurants

Specialty Stores

Services

Advertising Agencies

Churches ...