Project Portfolio

Corporate culture and project management

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Corporate culture and project management

What is project management?

A project is temporary in that it has a defined start and end on time, and therefore a scope and resources defined. A project is unique in the sense that it is not a routine operation, but a specific set of operations to achieve a particular goal (Schwalbe, 2010). Thus, a project team includes people who usually do not work together sometimes coming from different organizations and multiple geographies. The development of software for business process perfected the construction of a building or a bridge, the relief effort after a natural disaster, the expansion of sales into a new geographic market, they are all projects. Everyone should be managed in a specialized way to present the results, learning and integration necessary for organizations on time and on budget. Project management, therefore, is the application of knowledge, skills and techniques to execute projects effectively and efficiently. It is a strategic competency for organizations, allowing them to unite with the results of projects with business objectives - and thus better compete in their markets (Futrell, Shafer, & Shafer, 2001).

Corporate culture and project management of Apple Inc

The customer satisfaction and the customer experience is given the highest priority in the project management context of apple, since these factors are important to attract the customers and provide them a comfortable a convenient technology. The corporate culture of Apple Inc. supports this statement too. It is a fact that the source code of Apple devices and software is no open but this has proven to be a plus point for Apple in terms of keeping the customers satisfactory and keeping a specific pool of customers (Kotter, 2008). Apple tends o be a representative of people's social class. These factors help the Apple management to increase the processes of project management. The failures and wrong decisions are a part of every organization's project management and this boost up the intent of the organizations to improve the project management strategies (Garsten, 1994).

The project managers of Apple were able to overcome the initial failures which the company faced and they overcame it and converted them into substantial success. The corporate culture of Apple support this argument since the core aim of the company is to boos the quality of their services and products and this can be only done if the company learns to convert their failures into success. Being an efficient spokesperson for the project and for the team is also an integrating and crucial part of Apple's successful project management (Futrell, Shafer, & Shafer, 2001). The engineers on the back end designed the substantially reliable products and Steve Jobs was the man to show them to the world with the most attractive speeches and use of words. This is the main reason behind the successful project management of Apple Inc. being aware of the limitations and then behaving delicately in the context of those limitations is another important part which Apple has ...