PROJECT MANAGEMENT

Project Management



Table of Contents

Introduction3

Vision4

Background4

Product6

Carriers10

Corporate11

Current Service Plans of Bangel Express International11

External Environment15

Pest Analysis15

Political Factors15

Economical Factors16

Social Factors16

Technical Aspect16

SWOT Analysis16

Strengths17

Weaknesses17

Opportunities18

Threats19

Competitor Analysis20

The BCG Matrix21

Policies24

Objective24

Confidentiality27

Procedure for addressing a concern - How to voice a concern27

References29

Project Management

Introduction

Bangel Express International is the one of Bangel's leading providers of telecommunication services with a nationwide presence in all the 23 licensed jurisdictions (also known as Telecom Circles). We served an aggregate of 88,270,194 customers as of December 31, 2008; of who 85,650,733 subscribe to our GSM services and 2,619,461 use our Telemedia Services either for voice and/or broadband access delivered through DSL. We are the largest wireless service provider in the country, based on the number of subscribers as of December 31, 2008.

We offer an integrated suite of telecom solutions to our enterprise customers, in addition to providing long distance connectivity both nationally and internationally. We have recently forayed into media by launching our DTH and IPTV Services. All these services are rendered under a unified brand “Bangel Express International”. The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in Bangel.

Vision

"To provide global telecom services and delight customers."MISSIONWe will meet the mobile communication needs of our customers through: Error - free service”

Background

Successful businesses have extensive knowledge about their customers and competitors. Getting accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business.

In developing a market plan, your primary functions are to understand the needs and desires of your customer select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware, and ensure product or service delivery.

Telecom giant Bharti Bangel Express International is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management.

Bangel Express International comes to you from Bharti Bangel Express International Limited, Bangel's largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Bangel Express International since its inception has been at the forefront of technology and has steered the course of the telecom sector in the ...