PROJECT INITIATION DOCUMENT

Project Initiation Document



Project Initiation Document

Coffee Shop Business Plan

Executive Summary

Coffee Bean is the new coffee shop which we are planning to open in Cleveland, United Kingdom. Coffee has become an essential part of every ones day to day life. People of Cleveland do not spend their single day without having coffee. Coffee Bean will serve as the dream place where people can come, have coffee and release their day to day stresses of their busy lives. It aims at providing the comfortable yet relaxing environment where people can meet their friends and have coffee in the mean time. Coffee Bean has invested great amount of capital on researching the best bean which can make the high quality and gourmet coffee for the coffee lovers. It aims at offering the best experience that when a customer comes over here, he would forget his stresses and get an immense pleasure to visit the coffee shop again and again.

The Coffee Bean will be operated in the Cleveland near the Banks and Offices so that people can relax over here after and during their office timings. It will be at the walking distance of offices. The location has been obtained by the founders of coffee bean through the leasing process of two years. The company has plans to grow within the three years with the expectations of receiving the profits within two years. The coffee bean aims at striving to maintain a 70 percent profit margin per annum.

Objectives

The objectives for Coffee Bean are as following:

Coffee Bean wants to become the most desirable and the best new coffee shop in the area.

Return the profits within the two years.

It wants to maintain a 70 percent of profit margin per annum.

Coffee Beans wants operate internally after returning the profits.

Keys to Success

The key to success of Coffee Bean will be the following:

Location of the shop that will be easily approachable by the people during their office timings and after the end of stressful working day.

The best quality and the gourmet coffee which will leave a long lasting impact on the customer's mind that they would like to come here again and again.

The fastest and efficient operations and services which will ensure serving the customer within the least time.

The range of different coffee brands which can serve more customers according to the differentiated needs of each and every individual customer.

Mission Statement

The Coffee Bean aims at offering the best quality and the delicious cup of coffee within in the most comfortable and relaxing environment where people can come and socialize with other people. Our core purpose is not only providing the best coffee but we also want to provide a complete soothing environment where people would come to get relaxed rather than just having coffee. We want our customers to remember us that we provide the best relaxing environment where they can overcome their daily stresses and get the peace of mind through the unique ambience, efficient services, socializing environment and the high quality ...