Project Activities List and Network Diagram

Business Decision Making Resit

1.1

There are various sources of collecting secondary data, which are appropriate in business development. However, in the scenario of Segae Segae Chilli Sauce, the best approach to gather secondary data for understanding the nature of the sausages market around London is the Internet. Going online, the CEO can look in the sauces players operating in the market around London. This can be achieved through visiting the retail stores' website and see, which sauces are available on their shelves. This is considerably the only worthy secondary data resource that could help the company in deriving its policy. Despite of it, the company can also look into the financial statements of its competitive products to oversee the most powerful competitor in the market. However, a directed primary research would also help the organization is getting the market inside from the actual marketplace. The most appropriate approach of primary research could be to visit retail stores, departmental stores and local shops in the region and collect data upon the sales and demand of the competitive products. This would include interviews with the shopkeepers and suppliers. Despite of it, audience would also be considered for participating in the research, through providing their feedback upon the sausages available in the market, and the upcoming Segae Segae Chilli Sauces range.

1.2

The survey methodology, which I would propose to Segae Segae Chilli Sauce, is interviewing the retail store keepers, shopkeepers and other sales and supply personal to communicate about the sausages variety and brands available in the market. It would be beneficial for the organization to get the actual market insight since salesman and suppliers are most aware individuals about the demand of any particular brand in the market. This methodology would help the organization in getting the true inside out of the market activities and the progress of different brands.

Despite of it, it is also proposed that the company should take interview from the customers about their preferences of the brand that they prefer for in sausages category. This would help the organization is getting the consumer insight about the brand equity of different brands. The methodology proposed is questionnaires, which is adequate for getting consumer insights.

1.3

Questionnaire to help gain more market insights on the product (e.g. product preference, place, price, and promotion) and potential consumers.

Q. no. 1: Can you tell me how many times you have come across with the advertisement of “Segae Segae Chilli Sauces”?

1

Just once

2

A couple of times

3

3 to 5 times

4

5 to 10 times

5

More than 10 times

Q. no. 2: Can you please recall the source through which you saw or heard the Segae Segae Chilli Sauces ad?

1

Television

2

Radio

3

Newspaper

4

Billboard

5

Other specify ______________

Q. no. 3: Taking everything into consideration which of these phrases best describes how you feel about Segae Segae Chilli Sauces Ad as compared to other shoe brand advertisements you have seen?

(SHOW CARD '1')

Much better other sausage brand ads

7

Better than other sausage brand ads

6

Slightly better than other sausage brand ads

5

About the same than other sausage brand ads

4

Slightly ...