PROFESSIONAL DEVELOPMENT

Professional Development

Professional Development

My name is Srinivasan Subburajan. I took admission in Visual Communications in Hindustan College of Arts and Science. I want to pursue my career in marketing and advertising. I am studying media studies, and my plans are to pursue a Masters in Advertising and Marketing.

I am aspiring to become a film director in Hollywood. The activity for public relations professionals' director often prefer to deal with expert spokespeople rather than with media practitioners, and for detailed interviews or profiles, it is often essential that director deal with clients directly. The fear media interviews, especially for broadcast, recognising that they lack the appropriate skills. Subject expertise, after all, is quite separate from the fluency and confidence needed to deal with director. There is no reason the two should go together.

I think we could say that. For it is more like a certain sensibility of looking at things around and within. The film industry is very male dominated because it is a business ruled by power. In my case, that does not apply. For me, making films is a discovery process based on relationships. I try to create films from what I observe and experience; sometimes there's not a story to follow, it is an openness that drives me. Lately, I call my films 'micro films' and that is a comprehensive concept. It is not only because they are short, but because I would say they are experimental, holistic, low-budget, accessible, meaningful, personal and quotidian. I also believe that digital technology has been the essential tool, allowing new, alternative visions that may be more compatible with a feminine aesthetic. Since the equipment, and means are more accessible, lighter and smaller, the relationship with people we film is more direct. Perhaps these feminine aesthetics goes towards a poetic form of cinema and life itself. I see that in Agnès Varda's films, for instance. Media training can take many forms. Sometimes it is little more than a pep talk before the journalist arrives, when the client needs to be reminded of the key messages. For broadcast interviews, it may take the form of a practice interview beforehand, conducted by the media professional. In some cases, it is wise to bring in specialist media trainers who can run all-day sessions at broadcast studios.

Clients are particularly nervous of live broadcast interviews, though these have numerous advantages over pre-recorded interviews, which can be, and often edit with the express purpose of making a fluent interviewee seem awkward or even dishonest. A live interview has the distinct advantage that in this case, the camera does not lie. There are numerous techniques, that can be imparted to clients very quickly, such as remaining silent to force a journalist (especially on the radio) to fill the gap or the QTM (question transfer message) technique. QTM involves acknowledging the question, creating a bridge or transfer, then stating the key message that the interviewee planned to state all along. For example, a politician might respond to a question ...