PROFESSIONAL DEVELOPMENT

Professional Development

[Name of the Institute]

Professional Development

Task 1: Organization Profile

Introduction

There are various organizations operating in every industry, which has its own competencies. Organizations hire employees on the basis of their skills, education, knowledge and abilities. Human resource adds value to the organization, and helps in achieving the desired goals and targets of the company. Every organization competes with its competitors so as to maintain their position in the industry and capture attention of their customers and target market. I want to be a part of the beverage industry, and work with Coca Cola Company. During my educational life, I have realized that how organizations struggle hard to maintain their position in the market. The workforce needs to work hard, in order to help the organization in growing and developing. Students can choose an industry according to their field of interest, so that they can use their knowledge and skills. During my educational life, I have learnt several concepts and theories, and I want to implement my knowledge and skills to gain a successful career (Kotler, 1986).

In the beverage industry, there are several competitors and the industry is growing rapidly. Coca Cola beverage is one of the leading companies in the world, which is operating worldwide and has its products being sold everywhere. Coca Cola is one of the international brands which were ranked in the top 100 international brands in the year 2011. Coca Cola is a company operating globally, and is considered to be one of the largest manufacturers, distributors and marketers of beverages. They provide the people with non-alcoholic beverages and preferred by people worldwide. It is internationally recognized as the soft drinks company and has many sub brands. They produce and distribute their brands in 312 different companies. They share a mission to refresh the world, body and mind of the people. It is an organization which considers all the ethical issues and markets their products in the best way. They create value and bring difference through their products. Coca Cola is a growing firm, which is continuously bringing changes in its product lines to retain its customers and deal with the existing competition in the industry.

The mission of the company is to refresh the world, create value and make a difference in the world. The vision of the company is to be highly effective, and lead the industry as a fast moving organization. The main aspects and values of the business include leadership, diversity, quality, integrity, passion, and accountability. Coca Cola is leading the industry because of its management, high quality products and innovation. The company grew and developed with the passage of time, through its long term strategies and high achievements. Coca Cola Company has different products falling in different categories preferred by people all over the world (http://us.coca-cola.com/). Coca Cola Company deals internationally and its operations are worldwide. The company targets people from different segments through different products, and has been able to capture the attention of millions of customers in these ...