Product Life Cycle Worksheet

Marketing Mix

Introduction

Growth

Maturity

Decline

Product

1. Limited number of variations and features in the product are made to keep the customers from getting confused.

2. Establishment of quality level, brand image and trademarks and patents are to be kept in mind in this phase.

1. New product features: colors, styles, accessories are added. These are added in response to the customer feedback, as well as, market surveys about the things and features that the customers want to see in the product.

Improvement in the quality, features, style and looks of the product is done (Kotler, 2006)

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Safety, versatility and usability of the product is ...