Product Life Cycle

Product Life Cycle

Introductory Phase

This first stage of product life cycle, it starts when you launch a new product to market, it may be something innovative (as at the time was the TV, or reproductive cell video cassettes) or may have a novel feature that results in a new product category (as in the microwave oven and color TV). 

This stage is characterized by the following scenario: 

Sales are low.

There are competitors and in the case that there are very few.

Prices tend to be high at this stage, because there is only one offer, or a few.

The promotion and distribution costs are high.

Distribution activities ...