Product Liability



Product Liability

Question 1

The twentieth century is known as a short period in the history of civilization. However, Toyota is the well-known story. In 1918, Sakichi Toyoda, a Japanese industrialist and talented designer, founded the Spinning and weaving equipment, which in 1926 was founded “Toyoda Automatic Loom Work” (loom - loom). In 1933, the time has come to make changes in production: the company Toyoda automotive division was created. The demand for domestic car production in Japan resulted in the rapid development of new business. In 1934, the first engine was produced Type A, and a year later became the first prototype passenger car prototype of the Model A1 and Model G1 truck. Since then, serial production of vehicles began in 1936. The model AA and AB model initially were called Toyoda, not Toyota. The next year there was a change in the name of the company and it was registered as Toyota Motor Company. In 1987, Toyota Motor Corporation has decided to create a separate network to sell their luxury cars in the United States. Today, Toyota has 30 domestic branches in Europe, operating in 56 markets in European countries, 14 spare parts logistics centers. The roads of Europe are moving about 13 million cars, including Toyota and Lexus.

Several of unintentional cases, which have led Toyota to remember millions of products around the world, Toyota Motor Company can be considered as an ideal company with respect to managing their product liability and become industry leaders. Activated and supported by the number of car accidents that occurred in Unites States and they escalated because of the bad and insufficient communication and poor measures that were not defined before the accident by the risk management department. It made suffer Toyota from many difficulties in handling their customers and target market. They also experienced the problems regarding public issues and disgrace all over the world like many classes of litigation were imposed, government research, public crisis of confidence, destroying the image of the brand, etc.. Toyota as company faced a lot of crisis, which results in many factors, in particular, the inadequate management of product liability, bad communication and poor crisis management.

Question 2

The basic use of domestic products in the automotive industry has the major contribution to the automotive industry that involves replace repair, regulation and responsibility. This is, in particular known as the “Auto 3R Regulation” it was first published and drafted by the AQSIQ and the purpose was to invite the public to comment and share their views. Since then, this action took had took great attention of the public and it could be regarded as the most agued and commented in the broader way. However, the formal legislation and its procedures were not supporting the anticipation that was done previously. As a result, the legislation was suspended due to the objection that was opposed from the automotive industry. In 2009, the 3R regulation and its legislation were considered by the AQSIQ and its schedule, as a result, there was ...