PRODUCT BUSINESS PLAN

Product Business Plan

Name of Writer

Name of Institution

Product Business Plan

The proposed product for our project is a concept of a mobile refrigeration unit that traders can be taken around anywhere and could be attached to the vehicles. The target market for the product is traders that go place to place and carry foods and drinks that need refrigeration. The primary use of the esky locker is to safely store a sufficient amount of food and drink for a tradesperson's day at work. Whilst the locker could technically be used for storing other small items, it is designed specifically to be ...