The process of portfolio analysis is a methodical form which is used for analyzing products and/or services that are on a company's business portfolio. Large organizations are generally involved in a number of businesses at the same time. Each of these businesses is considered to be a separate entity and operate with autonomy in order to fulfill their objectives of existence. Each of these businesses is called Strategic Business Unit or SBU. Portfolio analysis allows the company to conduct an analysis as to which business should be continued and which one should be phased out. ...