PROBIOTIC DRINKS



Fruity Chocolate Probiotic Drinks- The future of Probiotics

Executive Summary

As the market of probiotic drinks is increasing, so Mondelez International will also have to take a step. Probiotic products are good for health, and by introducing product like “Fruity chocolate probiotic drinks”, the company will attract the consumers. It is a dairy based product, having fruits and Cadbury as ingredients. The production of this innovation will occur with the help of skilled people and advantage technologies. Mondelez will launch this product on the milk shake day and use the best marketing strategies to create awareness among people. According to our estimates, the sale will increase each month because the demand will increase. Thus, this innovation will help Mondelez for the future profits and advancements.

Introduction1

Discussion1

The Opportunity Spotted1

The Business Innovation to Capture the Opportunity3

Idea behind Innovation3

Hard To Copy4

Marketing of the Idea5

Launching of the Product5

Promotional Activities5

Target market6

Pricing Level7

Managing the Development Project7

Project Plan for Bringing the Innovation to Market7

Major stages with realistic timetable8

Expected Revenue from Sales8

Profitable Innovation9

Conclusion and Recommendations9

Fruity Chocolate Probiotic Drinks- The future of Probiotics

Introduction

The elementary source of value creation in companies is Innovation (Bordia, R. et. al, n.d., p.2). Thus, in this paper we planned new innovative probiotic product for Mondelez International. The company holds the number one position globally in the category of biscuits, chocolate, candy and beverages in powdered form. In the category of gums and coffee Mondelez holds subordinate position (Anonymous, 2013, p.1). The growing market for Probiotic is creating interest in consumers. Thus, probiotics has also opened a market opportunities for companies through proper marketing strategies (Macouzet, 2012, p.1). Thus, Mondelez International will attain the future growth because of probitoic product. Probiotic products have significant health potential that is why consumers prefer the use of these types of products (Naidu et al., 2012, p.6).

Discussion

The Opportunity Spotted

Mondelez International is one of the world's leading snacks companies. In 2012, the global net revenue of the company is around $35.0 billion. Mondelez launched on October 1, 2012 and an innovative company in strategy and name (Anonymous, 2013, p.1).

Mondelez has the opportunity to invest for the innovative probiotic product for the future profits. This innovation as an act of resource endowment will helps the company for the future profits (Anonymous, 2008, p. 1). Dairy and non-dairy probiotic products found, and they are beneficial for the health of consumers (Soccol, 2010, p.1). The some health benefits of probiotic products are (Vasudha & Mishra, 2013, p. 2).

1. Simulation of the immune system

2. Diarrhea

3. Inflammatory bowel

4. Lactose intolerance

5. Allergies

6. Cancer prevention

7. Respiratory tract infections

8. Urogenital infection etc.

The market of Pro-biotic is growing, not for supplements of food and diet but also for clinical nutrition and nutria cosmetics (Frost & Sullivan, 2007, p.3). The estimated total finished product sales in 2011 were around $ 25 billion USD, and by 2015; it will be $32 billion (Steele, 2012, p.5). The market size of North and Latin America, Eastern Europe and Asian region ...