Pricing and Distribution Strategy

Pricing and Distribution Strategy

Memorandum

To: President Mobile Manufacturing, Inc

From: Marketing Consultant

08/05/2013

Subject: Feasible Pricing and Distribution Strategies

Penetration pricing and skim pricing can be used by Mobile Manufacturing, Inc when launching new mobile product. Skim pricing maximizes the profits of the company and penetration pricing helps in attracting and retaining the customers. Penetration pricing of new mobile phone can be achieved by setting relatively lower price as compared to prices offered by the competitors. Since MM has already lost considerable brand reputation due to several failed attempts in launching the new product, this strategy can help in securing wide market ...