Price and Place Analysis of AT&T

Price and Place Analysis of AT&T

Place Analysis

Drafting and developing the placing strategy of AT&T should consider the cyber world. Almost everything in this world nowadays has gone global and virtual. Because of the basic nature and characteristic of the products of AT&T, its current and target market is largely the cyber and virtual world.

AT&T has a very vast and deep market in the United States. It is one of the pioneering telecommunications industries. Although, AT&T has a well-established and already successful market; yet owing to the continuous changes in the marketplace, research in placing strategies and ...