Premier Kayak - Gap Analysis of Current Performance

Premier Kayak - Gap Analysis of Current Performance

1. What gaps do you see that the resulting system addressed?

The resulting system mainly focused on addressing the issues of misinformed customers, dissatisfied customers and uninformed guides at the premier kayak company (Martin et.al, 2009). As in the previous online system, overbooking was a very common issue due to which both the customer and employees had to suffer. Customers were always upset and annoyed while the management was also under the stress of dealing with unhappy customers. The new system addressed the issue of overbooking by ...