PREMIER INN PLC

Premier Inn PLC



Premier Inn PLC

Introduction

The Whitbread PLC started its operation in 1742 when the owner Samuel Whitbread opened the first Brewery. In the year 1750 Whitwell shifted the premises to Chiswell Street in London and the start producing breweries in Mass Production. It flourished as a renowned brand in the brewery Industry of UK. Whitbread sold its business units of breweries and remained in control of the units of bars and pubs. Whitbread started diversification of businesses and then later on it focused only on the leading growth sectors in the UK industries which include the hotels and restaurants (Whitbread, 2013).

Premier Inn is amongst the major brands of Whitbread and one of greatest revenue generators. It is also among the top brands of UK. It has the occupancy rate of over 80% and there are 590 budget hotels within the umbrella of Premier Inn with 43000 people visiting these on average. The hotels are located on the major highways and expressways in UK. They are also present in the regional towns and cities. Premier promises the extra ordinary along with consistent levels of service to its guests. Every time the guests visits the individuals receives the same treatment or improved treatment which increases the customer delight. Premier Inn is among those hotels of United Kingdom which have several accolades and achievements in their performance record. All the rooms of Premier Inn are fully furnished and equipped with all the facilities and amenities which a visitor will expect. Premier Inn is also on the verge of expansion and started opening the restaurants in Asia and Middle East (Premier Inn, 2013).

PESTLE Analysis

PESTLE analysis is the external environment analysis. It includes the assessment of external factors which affect the performance of the business. These factors are mainly related to the macro environment of the business. The factors include the legislative actions, trade barriers, demographic, governmental and other related changes. PESTLE stands of (Political Economic Social technological legal and environment) factors which affect the performance of the business. Following is the evaluation of the factors which affect the performance of the Premier Inn (Jennings, 2008).

Political

Positive collaboration of the hotel industry with the UK government has brought hospitality to the industry. It is among the key areas which are reaching the heights of success. The government objectives to increase the opportunities of tourism in the country have affected the hospitality industry positively. Hospitality industry is amongst the highest generators of revenues and contributors towards the GDP of the company. Hospitality is the 5th largest industry of the United Kingdom and contributes over $ 34 Bn. in terms of gross tax revenues to the government (MarketLine Advantage, 2013).

The recognition provided by Mr. Cameron with respect to hospitability industry will have an excellent impact on the future performance of the hotel industry. David Cameron ensured that this industry in one of the biggest industries and should be focused by the government. David Cameron set the objectives to be among the top 5 ...