Predictably Irrational by Dan Ariely

Predictably Irrational by Dan Ariely

Classical economics is the story of how humans are rational beings who calmly weigh up the pros and cons of each economic situation before making a logical decision. Many aspects of the way our society works are built on this story of how humans think and behave. Unfortunately classical economics, although interesting, turns out to have some serious problems. A new generation of social scientists - behavioural economists - are examining the actual ways in which people behave when making economic decisions and it turns out that the truth would have Adam ...