PR PRACTICES



Introduction

World War 2 had a much diverse effect and it was much widespread as compared to the World War 1. Where it had a great effect on the areas such as arts, poetry, organizational structure and the way the Public was dealt. There was a certain change in a way the public relations sector evolved as a result of the World War 2. The fact needs to be kept in mind that the utilization of the Public Relations has been extensive as it helped the public to remain aligned with the practices of the government or the Organization. Since its utilization is extensive thus, the role played by it also differs. In the context of the organizations, it has gained great importance since there is increasing competition and companies need to emphasize on the image of the company in the mind of the consumer.

However, the nomenclature tends to remain the same if we tend to view the paths adopted by the PR department on the part of the government (Crable, 1996). As indicated earlier that the PR sector also faced some changes when it comes to dealing with the people. The effects of the world war varied based on the culture of each country. Thus, in the context of the paper we intend to analyse the practices in relation to the PR in United States and America. However, the subject will be viewed from different perspectives in order to develop a better understanding of the subject.

Discussion

As indicated that the world war affected Public relations practices in the context of the United States and Australia. Thus, the fact needs to be kept in view that the practices in both countries varied as the organizations in both the countries rendered to the different PR theories. The different PR theories and the other factors will be critically analysed in the course of the paper, in order to fulfil the requirements of the paper.

PR Practices in Australia

The PR practices in the Australia are different to United States of America solely based on the reason that the foundations of the PR principles in the two countries tends to be of different nature. In the context of the Australia, most of the organizations tend to work as per the attribution theory (Sally, 2001). In line with this theory the organizations seeks to adopt an approach which caters to or forces the organization to hire a specialist agency, set up an internal department or to sign a communications director. Usually organizations engage in hiring a specialized agency when they need experts who have mastered the subject (Botan, 1993). Instead, to avoid the transfer of confidential information and preserve the value within the organization, they create an internal PR department.

A communication director requires the support of an outside agency to give employees time for the strategic management to organizational communication. They even go through specific training and constant retraining to perform their activities effectively. This is the basic platform for the PR professionals to ...