PR PLAN

PR Plan for UKIP



PR Plan for UKIP

Executive Summary

The UK independence party has emerged from the border of the politics of single issue to a supported member of the community of politics in less than twenty years. In the modern politics of British, this party has gained a significant position in the politics. In the year 2009, the largest British delegation had been sent by them to the parliament of Europe. In the history of the UK independence party, this party had gone through permeation of extremists, inside reduction, self-centred personalities and harsh media. However, at the present, the party has decided for its rebranding for the purpose of finally gaining the success among the public relations.

In this paper, we will analyze the existing state of the UK independence party, its public relations and the steps that must be taken by the party in order to regain ideology back into the party.

Accepting the policy that is centralized and its great emphasis on the leadership, this research will make use of the politically revealed analysis in order to examine the need of ideological growth, collecting data by means of interviewing with high-class respondents, research of field and from the current conferences of party and statements of policy.

UK independence party demonstrates drifts toward oratory and organization at the same time by having a different view of the national state. In addition to this, the self identification of party in terms of libertarian needs examination in terms of state role. The separations between the modernizers of policy and euroseptics that are fundamentalists, they are observing a need of change in the power balance under the leadership of Nigel Farage. Considering this matter, this research will seek to establish that what ideologies are needed by the UK independence party, to what level and how.

Introduction

In the consideration of the domestic strategy, the position of UK independence party is not noted significantly. The media representation of the party has shown a focus on the policies of immigration and affairs of the Europe. It will be surprising for majority of the people that the party have got the complete policy, from energy to policy of education, prisons to policy of healthcare. According to the belief of insiders, these complete policies are greatly logical in expressing the views of the party on social and political organization that is a describing element of ideologies of politics (Seliger, 1976). In actual, the reality is somehow very different, with a great number of opposing statements and disappointment in properly justifying the beliefs. In this paper we will examine the belief of UK independence party in the state and public role by means of policy of economy, liberties of politics and situation of law and order. There will also be the discussion about the extent of the existing liberalism and the need of a new strategy fro marinating and regaining the state profile.

Populism is being explained by the identification of the party with the politics of anti-establishment ...