PORTFOLIO

Business Communication: Portfolio

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Business Communication: Portfolio

Portfolio content checklist

Section

Page/Section number

Title page (name of course, student number, date)

0

This content checklist

1

Dragon's Den Project summary (500 words summary )

2-3

A reflection of the Dragon's Den Project. (300 words)

4

A Newsletter (500 words).

5-6

Scenario Response (X2)

Maximum 500 words

7-8

Dragon's Den Project Summary

BPP Organic Food Company is a vegetarian health food store located in the heart of BPP University Campus. The campus community is made up of a diverse, cross cultural and health oriented student body, academics, administrators and other professionals. The size of the market is well over 20,000 individuals and potential customers. BPP Organic Food Company aims to provide chemical and preservative free groceries, eco-household products and cruelty-free body care.

The idea for the company was generated by members of my team and me. While considering the levels of obesity reached by many countries around the globe and the fast food culture prevalent in many societies. We questioned the inherent need for people to go for a diet that is unhealthy and in the long run life threatening, due to its associated repercussions, inclusive of high cholesterol, blood pressure and obesity (Cole et.al, 2000, pp. 1240-1243). We concluded that people consume such food substances primarily due to two main factors. These factors are convenience and addiction (WHO, 2000). The second component is nurtured through by fast food chains through constant marketing efforts year after year to illustrate to us the images of a big juicy delectable burger and fries, or a pizza filled with cheese and bread coupled with an extra large soda drink (Schlosser, 2001). The budgets, backing these marketing efforts is hard to beat. Though, utilizing digital channels including social networking, objectives to attain a market base could be done with low cost and high effectiveness. Secondly, the location of the store in the centre of the university would provide ample convenience to customers to enjoy organic food products beneficial for healthy lifestyle.

The produce of our store products is also in good hands. Three of our partners have estates that plant and produce our concerned organic food products. The next task is to efficiently ship these food products to the store and then to the consumer. We are working on charting an efficient supply chain strategy that brings our supplies to the store in less than 3 days. This practice would preserve freshness and delectability of our organic food products.

The start-up costs are broken down into costs associated with supply chain management, setting up shop and fixtures and fittings necessary to maintain the decor and freshness of our organic food products. Another expense incurred would be labor and human resource expense. Our projections for the business model suggest a seed funding requirement of £100,000. Based on our future predictive business models, we expect our sales to be approximately £70,000 in the first year of business. The sales are projected to rise by 15% year on year, based on market acceptability of our business, projected growth in organic food demands in UK and lessening of financial ...