Porters Five Forces Model

Introduction2

Discussion2

Bargaining Power Of Customers In Pharmaceutical Company2

Implementation of Porter's Model in Bargaining Power of Customers3

Conclusion4

References5

Introduction

Now a days the most important requirements in business scenarios is to understand, evaluate and realize the bargaining power of customers. Bargaining power of customer does not only referred to the price negotiation but it is much broader and differentiated term. Bargaining includes the entire process of deal (Phadtare, 2011). There are some areas where customers can bargain easily. These areas may include the price of the product or any package they are going to buy. Customers can also do bargaining the basis of ...