POPULAR AMERICAN CULTURE

Popular American culture

Popular American culture

The behavior of the human being is the product of culture within society to which he belongs, therefore, the latter largely determines the way in which each person feels, thinks and acts. Consequently, culture affects the needs and desires that people have, the alternatives considered meeting them and evaluates how, therefore, is a factor influencing individual purchasing decisions. (Storry, 2002)

Culture

Culture is the set of symbols (such as values, norms, attitudes, beliefs, languages, customs, rituals, habits, skills, education, morals, art, etc...) And objects (such as clothing, housing, goods, works of the art, tools, etc.) that are ...