PLANNING

Star Buck Planning

Star Buck Planning

Introduction

Starbuck is the leading coffee retailer in the world who has distributed his goods in more than 35 countries and over 13000 coffee shops. Retail sociality of the struck shop is included gourmet, coffee beverages, coffee beans, food items and different accessories of coffee (Certner, 2012). Company gross sales volume of coffee beverages is around 61% and that their major strength. The company does not compete on their product price. Company has aims to create the connection with each customer. Company has an aim to establish the most well recognized brand in all over the world. In this paper, we explore that through which strategy Starbucks reach $23 billion annual sales in next 5 years by using company SWOT (Strength, Weaknesses, Opportunity, and Threat) analysis.

Discussion

Starbuck Company has the following SWOT analysis

Strength

•Company has well established and growing brand recognition

•Starbuck has strong brand image with offers excellent customer services and quality coffee

•Company is Eco-friendly practices by concerning with the conserving water, energy and control over climatic change and recycling well.

•Company offers for their customer an open connection of Wi-Fi stores with having most comfortable space for their customers

•A most appreciable brand with cover more than 5500 stores in 35 countries

Weaknesses

•Continuous increase in price thus risking the loss of their customers

•Increase the number of customer does affect for reduction in market share

•Company has strong presence in the United States with cover more than quarter of cafes located just in their home market but lack in international market

•There is rapid decrease in the customer satisfaction services as it is observing from the customer comments on company official website.

Opportunities

•Creation of coffee house experience in order to target the global market.

•With the continuation of domestic expansion, it dimension from their target segment

•Company can increase the knowledge for their customers by using new technological advances to uses in the stores such as espresso makers and to-go cups.

•Company can use effective promotional strategies such as coupons and discounts.

Threats

•Company faces very competitive environment on international business with there are giants leaders in food and restaurant business.

•Company relies on international trade for the trading of coffee beans from South America and Arab

•There are several activist groups that maintain several website by criticizing company fair policy of trade, the environmental impact and relationships with labor.

•Company has to comply with the international government from the production to distribution.

Strategy to Increase Volume

The company has to close their stores in Europe ...