PHILOSOPHY OF INNOCENT

Philosophy of Innocent

[Name of the Institute]

Philosophy of Innocent

Coca Cola is an international company which believes in moving forward continuously. The management of the company has effectively taken steps and actions for the growth, development and enhancement of the company. In these many years, Coca Cola has joined hands with different companies to gain successful results. The aim of the company is to satisfy their customers, and provide them with valuable products. The success of any company depends on its management, products, strategies and capabilities of fulfilling the needs and demands of the customers. The management of the company plans everything accordingly, and builds relationships with different companies and people around them. Today, Coca Cola is among the world's top brands and is dealing internationally in more than 400 countries around the world.

Coca Cola is engaged in different kind of relationships with its customers, suppliers, distributors and sellers. Coca Cola Company has tried to target customers in different segments using different marketing strategies. They believe in mass marketing and aim to sell their products to customers in different segments. The company has continuously aimed to avail the opportunities and lead towards success, and this has also helped the company in successfully dealing with the competition in the market (Crane and Desmond, 2002, pp. 548-569).

Why was Coca Cola interested in Innocent?

Coca Cola was interested in buying the shares of Innocent as it wanted to capture the attention of every segment. The company was involved in mass marketing and wanted to gain power in the market by gaining the 'innocent' image. Innocent has the 'innocent' brand image, which is a competitive advantage for the brand. This image has helped innocent in leading the market and getting over all the other brands targeting the same segments. Pepsi is one of the strongest ...