PEST ANALYSIS OF MCDONALDS

Pest Analysis of Mcdonalds

PEST ANALYSIS OF MCDONALDS

Political

The political/ legal environment facing McDonalds can be characterized by institutional stability for the various markets globally. McDonalds is successfully catering to all major markets. McDonalds should also take interest in new markets and offer new products with respect to the market.

McDonalds must deal with the distribution of its services since it franchises out many of its restaurants globally. In order to get more customers McDonalds has entered into the price wars. They have specials and also try to keep the price of their meals inexpensive. The interest rates of different countries ...