PERSUASIVE VS. DIRECTIVE WRITING

Persuasive vs. Directive Writing



Persuasive vs. Directive Writing

Directive Mode Email

Of all aspects of business communication, persuasion is presumably the most studied and least understood. We would all like to have the power to persuade others to buy from us, rather than competition, to see one film and not another to help us fix our car and take our suggestions, rather than other people. Persuasion is not easy, and we should be grateful that it is not. Fortunately, most people resist persuasive messages most of the time. In addition, fortunately, each compelling messages must compete with several other posts ...