PERSUASIVE MESSAGE

Persuasive Message

[Name of the Institute]

Persuasive Message

Introduction

Persuasion is very important when selling products or services both online and traditional commerce. Online trading is essential given the nature of the medium, especially if the company is unknown (Benoit, 2008). Persuade means to enable effective use arguments to change beliefs or actions taken by people. It is misleading, this is an unethical practice also wrong in terms of marketing. One must understand the difference between "persuade" and "handle". Handle is trying to convince people of something that suit them, rather persuade is to convince them of something that suits the company and makes ...