Persuasion



Persuasion

Introduction

Persuasion

It is the act of influencing others about particular belief or a particular action. To influence others, different theories of persuasion can be used, such as the theory of planned behaviour. This process of persuasion can change the behavior and concepts of others.

Discussion

The Theory of Planned Behavior

The theory of planned behavior is about the relationships between behavior and attitudes. It was proposed by Icek Ajzen. It explains how to predict the reasoned action by behavioural control. It studies the relationships between beliefs and attitudes. The theory defines that attitude, behavior, and behavioral control, shape the person's intentions and behaviours ( ...