PERSUASION

Persuasion

Persuasion

Persuasion methods are also sometimes referred to as persuasion tactics or persuasion strategies.

According to Robert Cialdini in his book on persuasion, he defined six "weapons of influence":[1]

Reciprocity - People tend to return a favor. Thus, the pervasiveness of free samples in marketing and advertising. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1937.

Commitment and Consistency - Once ...