Personal Statement

[Name of the institute]Personal Statement

It is the privilege right of every individual to grow and develop in the field in which they work. Similalry, my urge to move ahead in my career and professional growth made me to apply to this program. To update myself with the latest tactics, terminologies, conceptions and ideas I want to opt for this program. My urge to know more and acquire more information about management of brands made me to choose this program. I possess vast and valuable experience of managing different brands. This program would be a refresher to further enhance my experience. This program would also introduce me to aspects that are unknown to me such as accounting for decision makers and implication of laws such as intellectual property law. It is my experience that would allow me to undertake critical evaluation of each and evry lesson that we would leran in different courses of this program ultimately elevating and enhancing the effectiveness of the program.

Management of luxury brands is in vogue nowadays. With marketing, promotions and advancement of media people have begun to recognize and differentiate among brands. This rapid expansion of the brand field also has raised a number of issues. One of the contemporary issues of managing luxury brands is the role and significance of national image in managing international luxury brands. As mentioned before that nowadays with advanced media people are more aware about the each other's culture and image of the nations. The world is now a global village. As a result of this increased awareness consumers have become more critical. This current issue can be explained through the example of the discussion of Financial Times global summits on the business of luxury (2005 and 2007). While undertaking discussion about brand appeal in emerging markets Italian luxury ...