Personal Selling

Personal Selling Philosophy

The company business is to provide the innovative sales, marketing and advertising solutions to the clients. From the last two decades, the marketing setting of ASM is engaged in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods

The role of personal selling in this setting is based on the delivering the operational excellence and innovative marketing services.

ASM business philosophy is based on the fact that marketing is the business of identifying, developing, and satisfying the needs of customers, which on the one hand gives a benefit to the recipients on the other hand, provides company with economic benefits in the form of profit and market expansion. Operation of the company in accordance with the principles of marketing lies in the fact that the company is trying to get to know the environment in which it operates and its activities included in the expectations (Advantage Sales and Marketing, 2012).

Salesperson's training

A significant factor is that the company should consider the training process as an event that occurs only once to fulfill a requirement and in order for the employee to become a consultant and a problem solving type of a sales person. The best form of training is obtained from a continual process, always seeking knowledge and skills to keep up with the sudden changes that happen in the world of constant competition in business. Creative products encourage training programs because these programs are the key to performance management and efficiency. The company's training program is focused on the operation department that handles the inventory of products.

The following are some of the training objectives of the process change.

1.Provide the company highly qualified human resources in terms of knowledge, skills and attitudes for improved job performance.

2.Develop a sense of responsibility to the company through increased competitiveness and appropriate knowledge.

3.Achieve an improvement in the management and employees in the performance of their current and future positions aligning their competencies with the technological changes.

4.Maintain executives and employees meet the constantly updated scientific and technological changes that are generated by providing information about the application of advanced technology (Cascio, 2010).

5.Achieve changes in behavior to improve interpersonal relationships among all members of the company.

Relationship Strategy

Customers are the most important target for any organization in this field. They are the one who can lead to the company towards success, or they can even lead it towards the loss. It totally depends on how the company entertains their customers. Customer service is very important; it can build or destroy the company. If the company meets the expectations of its customers and if the customers are satisfied, it means that it is providing an outstanding customer service. It is vice-versa for poor customer service. If the company could not meet the expectations of its customers, and if the customers are not satisfied, it means that the company is giving poor customer service. Hence, it is important for all organizations to keep improving the customer ...