PERSONAL AND SOCIAL MEDIA

Personal and Social Media

Personal and Social Media

Introduction

In the recent past, the marketers used to have limited paths through which they could have reached their potential customers. However, in a digital environment, the user is engrossed by the network and is surrounded by the persuasive messages from all ends. This feature is very crucial from the point of view of a marketer, and possibly, stronger than the traditional forms of advertising, in which a number of potential consumers could have easily anticipated, when a persuasive message was approaching them and had a chance to escape such a message. The types of marketing messages being sent via online social networks are as assorted as the senders themselves, from giant corporations to aspiring musicians (Avgerou, 2004).DiscussionCommunication Technologies

Communication technology involves both human (communication Intra -psychic, interpersonal) and machine (telecommunications, new technologies).

History of Communication Technologies

Speaking today of Communication Technology, it is essentially about the merger between telecommunications (telephone, radio, television) and information technology (August, 2008).

In Europe in 1468, the invention of Guttenberg, the typography and the printing press, helped greatly to the dissemination of information.

In 1793, Claude Chappe establishes a communication system and optical mechanics called "semaphore" designed as a stone towers that transmit signals using mechanical arms.

In 1876, Alexander Graham Bell invented the telephone and in 1877, Thomas Edison invented the phonograph. Sounds could be recorded and broadcast and in 1895, the film projector was invented.

In 1920 the first commercial radio broadcasts were aired.

In 1935 the electric typewriter and in 1943 the first computer that was originally designed to break the German codes during World War II, was invented.

Later in 1969, The Department of Defense United States of America created the Arpanet network which allows two computers to communicate remotely.

The first E-Mail was sent in 1972, and the first PC (personal computer) was presented in 1974.

In 1981, the French postal system implemented the Minitel, thereby connecting thousands of individuals.

Challenges of social media marketing

When a company would go for marketing through the social networking websites, there would be some challenges for companies, as well (Mangold, 2008). Some of those challenges are discussed below:Being relevant

Developing relevant material to use in the advertising campaign over the Internet is a big challenge for a company. The audience on the social networking websites belongs to diverse background, and it is not possible to determine the orientation and the taste of every member of the audience and cater their needs.Management of comprehension

It is very important for the management of a company to understand the ...