PERFUME INDUSTRY OF US

Perfume Industry of US

Introduction

A revolution in the perfume industry may lead to peppermint-scented factories, bedrooms laced with lavender, and public aromatherapy bathhouses. Annette Green, president of the perfume Foundation and vice president of the Olfactory Research Fund in New York, reported to the World Future Society that new scientific discoveries mean that scents increasingly will be used to keep people relaxed, yet alert, creative, and happy.

As a non-essential category of the beauty and personal care market, the recession hit the global perfume industry hard. In particular, poor performances in key Western markets dragged down global perfume growth ...