PEPSI VS COCA COLA

Pepsi vs. Coca Cola

Pepsi vs. Coca Cola

Part 1) History and overview of Pepsi and Coca Cola

PepsiCo Inc. is an American multinational beverage company. The headquarters of Pepsi Co is in Purchase, New York, with research and development headquarters in Valhalla. The company came into being in early 1890 in North Carolina, where pharmacist Caleb Bradham created a drink to cure stomach pains, and named it Pepsi. The company went bankrupt in 1923, but then resurfaced as Loft Candy sweet company. It became known as PepsiCo when it merged with Frito Lay in 1965 allowing the company to enter the snack food market. Then the company added Tropicana, which was acquired in 1998 and PepsiCo merged with the Quaker Oats Company, including Gatorade, in 2001 and 1 March 2009 acquisition of Pepsi complete with Pepsi Bottling Group (PBG) and PepsiAmericas (PAS). Today, it is a multinational company is present in over 200 countries with revenues of more than $ 60 million and employs more than 285,000 employees.  The company produces, distributes and sells various drinks and carbonated, sweet and savory snacks and other foods. It is one of the most promising companies in advertising and marketing in the world. The ingredients of their products usually are public domain, so it tends to generate more confidence, plus its affiliates may directly produce PepsiCo beverages with locally sourced ingredients. This multinational corporation is also responsible for the production of Frito-Lay, Gatorade, Tropicana and Quaker products. In 2007, PepsiCo Inc. announced a corporate reorganization that eliminates the above structure of operations in North America and international activities focuses on food and signature drinks.

In the city of Atlanta (Georgia) in 1886, a pharmacist named John S. Pemberton developed the formula of syrup for a "delicious and refreshing" drink. Frank Robinson, devised and designed the brand logo. Initially it was commercially introduced as "an effective tonic for the brain and nerves." In 1886, Coca-Cola sold an average of nine daily sodas. In its first commercial in the newspaper Atlanta Journal May 27, 1886, is highlighted his great qualities as a beverage and refreshment: "Delicious, Refreshing, Stimulating and Invigorating." The mark was registered on January 21, 1893 in the office of registration of industrial property in the United States. In 1897 there was the first export of the product outside the country. By 1898, only 12 years after the creation of Coca-Cola, it was consumed in every state in the United States. At present it is estimated that employees directly or indirectly for Coca-Cola are estimated to be 8,000,000. The first venture of Coca-Cola in Europe was in 1921 that had disastrous results. The refreshment caused poisoning. Nobody had warned bottlers corks that were used had to be sterilized, with pure and alkaline water, since bacteria syrup reacted rapidly on contact with the cork and produced a toxic drink. Coca-Cola came to Spain in the twenties and could be enjoyed by a small number of consumers, but it was not until the 50's when it really became available to the Spaniards, twenty years after the establishment of The Coca-Cola Export Corporation, whose purpose was ...