Pepsi and Coca Cola

Pepsi and Coca Cola

Pepsi's birth in 1893 was the biggest problem of competition for the coco cola company. Pepsi began an aggressive campaign, increasing the amounts of product and reducing prices as compared Coca Cola, and succeeded in increasing sales. But a further rise in sugar prices complicated the existence of Pepsi whose image was that of "the tail of the poor". However, the power of Coke continued to prevail in the U.S., and in states like Texas, Pepsi's share was just over 7%. A test with a blind spot in a supermarket where an old lady was surprised to have chosen the taste of Pepsi was a significant increase in sales. The Coca Cola retaliated by launching the New Coke, but this is considered the largest product Marketing mistake of history. Pepsi took advantage of the mistake to launch a campaign that illustrated why Coca Cola had changed its formula. The reason was mind blowing and the taste of Pepsi increased. American society demanded the return of the original flavor, and the mistake was rectified, with the birth of the Coke Classic.

Marketing tactics were employed by both the companies. Huge sums of money, sometimes millions at a time were paid to artists like Michael Jackson, to personify a business and be an appealing figure to dominate the market. Marketing has been an important element that has been employed by both these companies to counter each other's products in the market. The success has been variable with neither side been able to claim a complete victory over the other. However, the strategy of marketing has always been essential in helping these two warring companies stay alive in the market. If anyone had chosen not to engage in the marketing war, it is highly likely that the other would ...