PEOPLE MANAGEMENT

Managing People and Leadership

[Name of the institute]Managing People and Leadership

Identification of the Article

With the help of internet search the article that is identified is the article that is selected for the purpose of this assignment is titled as “Barriers to Change: The Real Reason behind the Kodak Downfall”. The article was published in Forbes in May 2012. this article talks about the problem of an organization with the name of Kodak. The article mentions that this organization suffered losses because the management of the organization was unable to manage their personnel in a way that could allow them to listen to the creative and innovative ideas of the employees.

Description of the Problem

The problem that is discussed in this article is related to aspect that is immensely important in today's era of technological development and innovation. The article mentions the problem that occurred in the Kodak. The problem is that the organization Kodak fails to survive the competition and to deal with the innovation because they were unable to manage the creativity and innovativeness of their people. Where the competitors were growing faster because of application of innovative and creative techniques and practices then there was Kodak that was unable to implement all those strategies. The article mentions that it is not like that the Kodak did not possess the people who did not have creative and innovative ideas but it the situation was that the management of the organization was unable to foster a culture where they could hear what the employees have to say and to implement it. In a nutshell, it can be said that the problem that is mentioned in the article about the people management is inability of organizations to foster a culture where employees truly express themselves and implement ideas that can bring change and that can help an organization to attain competitive advantage.

Proposed Possible Solution

In order to formulate an environment that would allow an organization's employees to bring forward their ideas and notions to improve any function or any aspect of the organization. With the help of following options an organization can foster such an environment.

Role of Leadership in Fostering Environment that Support Innovation and Creativity

Innovation and various creative activites can be get affected by the leadership that is pervalanet in an organization. Ledaership stule of manager causes its impact on the innovation. The leadership style that a manager adopts can cause its impact in both ways that is in both negative way by hindering employees to think out of the box just like what has happened in the case of Kodak also in positive ways just like the competitors of Kodak. When employees possess creative and innovative ideas in their minds then for the implementation of these ideas they seek the support of the leadership. Implementation of innovation and ceativity requires systematic thinking which must be backed up by effective and efficient leadership (Morris, Kuratko and Covin 2008, 21).

Role of Organizational Culture in Fostering Environment that Support Innovation and Creativity

When ...