People in Need- Ad Campaign



People in Need- Ad Campaign

Ad Analysis

Modern forms of advertising are widely used to promote products on the market. The market improves the quality and originality of the advertisement through Developing sponsorship and Internet advertising. Producers are interested in increasing the number of sales through advertising and how you can attract more customers. There are various methods through which advertising can generate instant impact over consumers mind. Various unique and creative advertising campaigns are done for frequent sales as they are for special cause.

Cordaid is an international organization for development which is based in the region of Netherland. It has won awards for the outdoor advertising which grapple up the global poverty. A poster campaign for Cordaid's fire 'People in Need' made by Saatchi & Saatchi Amsterdam in 2007 keeps attracting attention online. The catchy, confronting marketing campaign still triggers opinion leaders. The campaign needed to provoke the public, since there are more and more English charity organizations looking for private donations. The campaign questions the behavior of western consumers, by showing that A small amount of money in the Netherlands makes a huge difference in developing countries. The pictures were made at no costs by the Swedish designer photographer Calle Stolz, undergraduate creative director Magnus Olsson.

The ad depicts the idea of one of the most common hard truth of a bleak disparity that exists in our societies. The idea of this ad was to aid the poor and needy people living all around the globe. People in Need ad is a play of emotions, which give rise to the guilt conscience and help in generating the most essential aid in order to reach the most poor and deprived people on earth.

In ad the picture shows a poor African woman holding a bag of ...