PEELED SNACKS

Peeled Snacks: Marketing Management



Peeled Snacks: Marketing Management

Introduction

It is widely said that the heart of effective and successful business lied in its marketing. Most business aspects depend on successful marketing. Marketing is a process by which a service or product is introduced and then promoted to current and potential customers. As company's success depends on solid reputation, marketing builds brand name recognition or product recall with a company. Moreover, it foresters an environment for healthy competition. Sales of a business may crash without marketing because of which companies may have to close (Alimiene , 2008). Therefore experts say that effective marking is very important for a company to attain success. A company in order to make its business must develop a marketing program that includes healthy mix of different forms of marketing. In this paper we are going to focus on various activities of marketing for Peeled Snacks. We shall be creating a marketing camping for peeled snacks to promote its sustainability. The purpose of this paper is to let readers know about the importance of marketing for an organization in attaining success and sustainability in competitive market.

Organization's Description

There was something missing in the snack market until now. Individuals have been getting salty chips, energy bars with mysterious ingredients, over processed fruits but people were not able to get something that made them feel good about snacking. The solution to this issue was found by Noha Waibsnaider who founded Peeled Snacks Corporation in 2004 (Shinyal, 2012). The mission of Peeled Snacks is simple and clear, its mission is to make people feel good about snaking. The company wants to see its customers healthy therefore they strive to provide natural and organic ingredients with highest quality from sustainable farms. The company provides its customers with yummy nuts and tasty dried snacks collectively considered as outstanding peeled snacks.

The establishment of corporation is less than ten years but yet it has an effective retailing network. The products of peel snacks include: 1. Fruit Picks which are organic, single flavor dried fruit snack, and single serving. 2. Apple Clusters, they are diced organic apple pieces rolled into tasty clusters for new crunchy Snack bursting with natural flavor. 3. Fruit Pouches which are multi serving organic dried fruit mixes in resealable pouches. Their product provides customers with great source of minerals, vitamins, and full serving of fruit with no added sugar in it. In order to provide health snacks to its customers, the company targets gyms, hotels, airports, and hotels among other areas of convenience for its marketing. The emphasis of the company is on strong branding to ensure that its market and operations remain expansive. The vision of the company is to make healthy snacking as close to natural as possible and satisfying part of everyone's life (Krame, 2012).

Company Highlights

Hundred percent company's products are organic. More than fifty percent of employees are women, less than thirty percent of significant suppliers located in moderate or low income ...