PAYWALL

The New York Times Paywall

Executive Summary3

Background3

Statement of the Problem3

Aims of the Analysis4

Approach Adopted for Analysis4

Findings4

Case Brief4

Background of the Study4

Problems of the US Newspaper Industry5

Introduction to the Case Study7

Background7

Statement of the Problem7

Research Aims and Objectives8

Structure of the Report9

Problem Statement, Plan of analysis9

Problems surrounding The New York Times9

Literature Review10

Proposed plan of analysis12

Sources of Data12

Analysis & Findings12

Current Position12

All or nothing12

Exclusive content13

Metered system13

Device-specific offer13

Integrated Assessment of the Analysis15

Possible Alternate Solutions15

Action Plan18

References19

Appendix21

The New York Times Paywall

Executive Summary

Background

The New York Times Company was founded on the 18th of September, 1851. Politician Henry Jarvis Raymond and banker George Jones were its founders. The New York Times, The Boston Globe and the International Herald Tribune are its leading papers. Creating, collecting and distributing high-quality news and information is what the company sees as its core value. The New York Times, The Economist and The Wall Street Journal and USA Today are few of the biggest names in the US newspaper industry. The New York Times is under serious pressure from its print competitors and indirect digital rivals.

Statement of the Problem

The New York Times, as well as other leading print news companies are extremely concerned at how things are going these days. Newspaper sales are down and are continuing to fall even further. Most print subscribers have reduced both, weekday and weekend newspaper deliveries to their homes. At the same time, revenues made out of advertising companies have fallen, and advertisers are no longer looking at newspapers as primary their primary source of promotion. In fact, they've to build up their own platforms to have this task done. Toyota for example, like many other companies, has its own page for attracting their potential customers, and are now relying less on print adverts. This is making most print news company owners unhappy, as this is causing their wallets to become even lighter. In the case of a typical US print News Company, advertising revenue alone used to make up 75 percent of its overall earnings. Now most companies who are in need of advertising do their activity online. There's been an evolution in the world of journalism after the widespread use of internet. People are considering digital means of accessing information over traditional print mediums. Computer, laptops, mobiles and now tablets have all become a major source to gather news on the go. Tablets like iPad are being seen as the closest replacement of the newspaper as it is a strong combination of both digital and print. As the digital influence continues, the future of newspaper companies is heading towards greater uncertainty. The age and intellect to which newspapers make most of their sales are dying out, and steps need to be taken to speed up the digital transformation, as customers of tomorrow are going more digital each day.

Aims of the Analysis

It is about critically analyzing of where the world of journalism will be in the coming few decades. With such drastic changes being observed, it should be known to us as to what decisions we shall ...