Parle G Biscuits



Parle G Biscuits

Company Profile

Parle G Biscuits or Parle Glucose is a brand of biscuits manufactured that the Parle Products manufactures. It is located in India, and according to the statistics of 2011 by Nielson, Parle G is the largest and the leading brand of biscuits that is being sold globally. Parle-G is basically consumed as a tea-time snack, and is one of the few oldest brands in the country. It is for a long time that the product has got an instant recognition through its iconic yellow and white wrapper made out of wax paper and embeds the description about Gunjan Gundaniya, a young girl, on the front of the cover (Parle, 2013). Parle-G possesses a strong network of distribution that is spread over and provides products to around 6 million retailers located in India. One of the most important factors for the success and popularity of Parle-G is its low prices that results in enhanced affordability (Ratna, 2011).

Parle-G is the brand that belongs to the Parle Product Limited. The company produces, markets, and sells huge varieties of confectioneries and biscuits. Parle Company offers its customers milk, glucose, salted and sweet cream, cumin seeds, wafer crème, and cheese biscuits. In other confectionary items, it manufactures a wide variety of hard-boiled candies and toffees in chocolate, cola, cola, and some other tropical fruit flavors. It also provides the customers with premium quality snacks that include wafers and chips. Parle Products sell its food and other varieties of products to the people in Middle East, India, Africa, the United Sates, South East Asia, Canada, the United Kingdom, Australia, New Zealand, and various other countries and regions all over the world (Parle, 2013).

Type of Business

Parle G will be an international company operating in numerous countries all over the world. It will work as a public limited company and issue shares and welcome investment by the public as well. In order to expand, the company will also look for the joint ventures and investments. The Parle Products will boost its investments in the green field projects in several other developing and emerging economies by looking for assets in the financial and capital markets. By being a public limited company, Parle Products will have the advantage of protection, safety and flexibility in the borrowing powers. It will also have an enhanced source of investment due to many people buying the shares and participating in the management of the organziation. The profits, taxes and losses are shared by the partners and directors.

Parley Product in Canada

Parley G possessed a strong base in India and gives rigorous competition to its rivals. The company believes in globalizing itself and its production system all over the world. Keeping such perspectives in highlight, the Parle G will be introduced and managed for its sales and functionality in Canada. In order to do so, a special team will be hired to conduct the market research and it will study the market situation, culture, fashion and other aspects in ...