PARIS TOURIST BOARD

Paris Tourist Board

Abstract

Focuses on how nationwide journey and tourism administration can market a homeland as a tourist place travelled to, with specific quotation to the trading of Sydney, New York and Paris to goal markets in all over the globe. These three cities in Europe and American continents are by far the most significant tourist developing nations for Australia, America and France and there has been a latest considerable boost in the worth of worldwide journey and tourism incomes and undertaking future prospects due to the financial crisis of economic secotors. However, there is little study focusing exact trading and circulation schemes that may be directed by journey and tourism organisations, airlines and intermediaries to market a tourist place travelled to effectively in overseas markets. This study assembled facts and numbers utilising in-depth meetings with 41 skilled practitioners in France, Australia, and America, and analysed the facts and numbers with a rigorous case study methodology. The outcomes of this study aid in clarifying the conceptual matters supplied in the publications, connecting theoretical trading information about schemes in the control and esteem of worldwide journey and tourism marketing.

Table of Contents

Chapter One: Introduction3

Introduction3

Definitions, Methodology and Conceptual Framework6

Tourism, Repeat Visitors and Tourist Practices6

Chapter Two: Literature Review14

Marketing Strategies for Tourism in Sydney and New York14

The Consumer-Oriented Approach15

The Competitor-Oriented Approach16

The Trade-Oriented Approach17

Industry/Market Positioning19

Case Study Methodology21

Paris - the European Capital of City Tourism25

Tourist Practices that Make a Difference31

Moving beyond Mass Tourism Circuits32

Chapter Three: Findings and Discussion41

Findings and Discussion41

Three advances in the Direction Of Strategic Marketing41

The Consumer-Oriented Approach42

The Competitor-Oriented Approach43

The Trade-Oriented Approach45

Chapter Four: Conclusions and Recommendations50

Conclusions and Significances for Idea and Practice50

Segment and Convention Groups50

Strengths of the Segment in Paris52

References57

Chapter One: Introduction

Introduction

European town tourism has expanded substantially over the past decade. Urban tourist destinations are especially appealing for travelers who do not pursue the customary mode of intensifying their annual journey undertakings in a long summer vacation in a ocean or hill holiday resort, but favour some short holidays per year (Becker, 2000). With the exclusion of little young children and their families, more and more tourists of all ages seem especially captivated by built-up and metropolitan places. This has lead to substantial alterations in the structure and use of centered towns (Knafou, 2007). The genuine development in town tourism is furthermore fuelled by transport businesses (especially low-cost airlines) and journey agencies who offer cheap journeys and packages (Groß and Schro¨der, 2007). In supplement, numerous towns have begun to make important investments in tourism trading as they observe the growing promise of tourism as foremost asset in the increasing service finances (Freyer, 2005).

In the context of an expanding affray between journey destinations, town tourism promoters are rotating their vigilance to replicate tourists as a distinct goal assembly (Jagnow and Wachowiak, 2000). In Paris, a new tourism trading scheme is being directed to boost the number of replicate visitors. The aim is to stage more events and to encourage a new likeness of a juvenile and trendy town, which is less middled on monuments and ...