Panera Bread Company

Abstract

This research paper showed the information about Panera Bread Company and how Panera Bread Company is serving two countries with varieties of products. There is also discussion about the competition associated with Panera Bread Company. There are also solutions to minimize the risks when careful considerations are made. We will discuss the competition associated with Panera Bread Company. This study presents the mixed research methods in which qualitative research method predominant the quantitative research method.

Contents

Introduction4

Marketing Concept of Panera Bread Company4

Needs, Wants and Values5

Issues with Panera Bread Company6

Key strategic Challenges7

Dimension of success (2011)8

Present9

Recommendations9

Conclusion10

Panera Bread Company

Introduction

Panera Bread Company is the company which is a chain of bakery, cake, and casual restaurants which are situated in United States and Canada. Panera Bread Company provides calories information to all the company owned cafes. The information is also available on company's website which is created by company's IT campaign http://panerabreadproblems.tumblr.com/. The information which is given on the website is following the standards of all the recipes of Panera Bread Company. The website also includes nutrition calculator in order to provide nutrition information. Customer can have best benefits when they visit this website. Panera Bread Company has a mission to provide best quality food the locals of United States and Canada. Company is spreading its business throughout USA. Panera was also the largest provider of Free Wi Fi Internet access to the customers. Panera Bread Company has expanded the business to the 32 states of United States of America. Panera Bread Company works under the shed of Panera Bread Company and Saint Louis Bread Company. Panera Bread Company has 1027 bakeries and 400 of the bakeries are company operated while rest is franchises. Panera Bread Company provides good quality food to their customers in order to compete their rivals.

Marketing Concept of Panera Bread Company

The basic concept behind the marketing is to fulfill the customer requirements. The requirements fulfilled in a way that good decisions should be taken from other competitors. Other than, marketing concepts there are certain concepts for production and sales. The concept behind the production is that the firm will produce efficiently at low cost. If the product is of good quality and at low cost the demand will automatically rise. This concept came into late 1920s while the concept of sales had come in 1930s because the competition increased at that and, there were fewer demands which were not fulfilled. Time passed, companies are not just producing but also selling the product with good advertisement.

The demands of costumers increased and the firms were producing according to the customer requirements and satisfying them according to the marketing concept. The aim of these marketing firms was to make good relations with the costumers. Today, majority of the organization make itself as the marketing organization and every employee is trying to market its product whether he or she is not the marketing person.

The research is the key point in the marketing concepts. Without proper target, goals, costumer requirements and needs, marketing is ...