OVERCONSUMPTION

Over Consumption



Table of Contents

Introduction2

Definition of over Consumption2

Investigating over Consumption.3

Existence of over Consumption5

Who is responsible for over consumption?7

Persuasion Techniques.9

Over Consumption and Society.10

Consumer Society and Consumers11

Implications of the Discussion.12

Conclusion13

References15

Over Consumption

Introduction

Our daily lives represent consumption: eat food and drink; at home, we need water, electricity, gas and hygiene and cleaning, buy clothes and shoes, drugs use and transportation, and the similar day by day. From birth to death there is always need of consumption, from diapers and bottles to funeral services. Furthermore, the level of consumption in developed countries is not sustainable, from ecological point of view. This reality is demanding change humanity, new ethic consumption. That is, make us aware of our responsibility as consumers and promote forms of fair and balanced relationship between people and our a half (Richins, 1994, 25). There are also alternatives such as Fair Trade allows this change, and also ways and means to develop life, and human relationships inspired securities other than consumption, as is solidarity. Solidarity is the best vaccine against consumerism and uncritical consumption. Education in relation to consumption is essential to be in the orbit of responsible consumption, ethical, critical, and also solidarity. This paper discusses the causes, and implications of the above consumption and the institutes involved in this Phenomenon.

Definition of over Consumption

Using the goods or services that exceed the basic economic needs. Sociologists have paid little attention to consumption over production, oftentimes treating the former as "a mere reflection" of the second (see under-consumption and overproduction). When the same question and got into the field of view, interest causes "pathology" of consumption - malnutrition, excessive addiction to drugs or alcohol (Poon, 2000, 69). Only occasionally, as noted by Ward (1990), sociologists have studied the consumption for its own sake. According to Ward, the situation changes, so that there are a number of reasons: (a) the extension of leisure, (b) an increase in consumer markets "niche specialist" associated with the transition to production to post-Fordism, and (c) privatization sphere of municipal services. As a result, the new sociology of consumption has found renewed interest in two areas: the formation of taste, to the pursuit of status as an aspect of the experience of personal interest (see Cult cheers of mass consumption) and, secondly, the scope of collective consumption. After the emergence of capitalism in Western Europe, the acquisition modest wealth became once again the fundamental criterion to achieve the status of a brilliant man. Only in this case attempted to wrest the great men of wealth to each other, and gave more prestige and power to the individual who could build and sustain greater fortune. During the early years of capitalism, conferred the highest status to those who were richer but lived more frugally (Pollay, 2000, 11).

Later, when their fortunes made safer, the upper class turned to capitalist consumption, and conspicuous waste on a large scale to impress their rivals. They built dominant houses, and elegantly dressed exclusive jewellery adorns with huge and spoke contemptuously of the impoverished ...