OROTON Oroton

Oroton

Referring to the current strategy of Oroton Company and its leadership in the fashion industry the following strategies will prove beneficial.

Productivity strategy - aims to improve operational performance through the use of sub-strategies such as cost reduction programmes, labour reduction, continuous process improvement, scrap or waste reduction, cycle time reduction.

R&D strategy aims to improve operational performance through the use of sub-strategies such as competitive comparisons, product improvement, new product development, substitute product analysis, product enhancements.

Technology strategy aims to improve operational performance through the use of sub-strategies such as in-house development of technology, acquisition of new technology, use of flexible manufacturing systems (FMS), use of computer numerical control (CNC) machines, use of computer-integrated manufacturing (CIM).

Marketing strategy aims to improve operational performance through the use of sub-strategies such as after-sales service improvement, specialized delivery arrangements, development of new market segments and/or customers, market forecasting, market share analysis. Introducing new marketing strategies into an industry that would appear to be limited it such areas demonstrates how innovative thought processes can enhance operations and increase customer awareness. The brand recognition and innovation techniques can develop long-term consumer relationships to enhance revenues and consumer satisfaction.

Human resources (HR) strategy aims to improve operational performance through the use of sub-strategies such as staff motivation programmes, multiskilling, staff career path planning, education and skills upgrading, increased employee participation.

Organizational strategy aims to improve operational performance through the use of sub-strategies such as organizational restructuring, process re-engineering, change from functional to divisional structure, horizontal integration, vertical integration.

Financial strategy aims to improve operational performance through the use of sub-strategies (actions) such as specialized billing arrangements, use of electronic data interchange (EDI) system, capital restructuring, activity-based costing.

This suggests that an approach such as total quality management which integrates the functional strategies toward the successful implementation of ...