ORGANIZATIONAL PERFORMANCE

Organizational Performance

Royal Mail-Organizational Performance

History

British Airways has a long history of a combination of the first airlines in 1919, just formed in 1924 to Imperial Airways. In 1939, the Imperial name was changed to overseas British Airways Corporation (Boac) due to the expansion of the British Empire. In the same period, British Airways Limited were nationalized and Imperial Airways. The name Boac lasted until the seventies, when it was changed to British Airways. In 2007, British Airways was privatized in the stock market. Today, British Airways is the largest airline and flag of the United Kingdom and one of the largest in Europe (www.britishairways.com).

Corporate Strategy

British Airways to cooperate initial strategy was to be diversified globally, with the goal of becoming the undisputed leader in world travel for the next millennium. However, the company can achieve this goal in 2007 when the company won the award for airlines in the world. Currently, British Airways, while the company's strategy to protect their title and a strong position in the competitive market remains a priority for them, the company also introduced new strategies to prevent the entry of the company or unprofitable to exploit market segments. The company aims to target the markets that rely heavily on business travel, including return trips from the United Kingdom (Taneja, 2001, pp 67-234.).

British Airways' strategy for the next three years

Investor Day British Airways on 7 March 2007, the company launched its work plan for three years. BA three years includes several changes that could affect their performance. First of all, BA has a plan to spend 90% of its operation to the new construction of Heathrow Terminal 5 (T5), which gradually take place on March 27, 2008. BA has set up the theme "Putting Viva T5. The move to T5 will occur in two phases over a month of separation. BA estimated 40,000 people passing through T5 on its first day of operation. BA T5 will be 90% of its flights. The company makes Terminal 5, not only for themselves but also for customers. Customers can use the online registration of 96 self-service check-in kiosks and 96 new fast bag drops. Applied system will reduce the queue for baggage and much faster. BA customer performance was one of the main issues during the year. T5 is expected to exceed customer expectations and in full operation when T5 is expected to serve 30 million passengers per year (Stewart-David, 2007, pp 23-89).

Second, BA has a new network strategy. Its objective is to reduce exposure to these market segments, without success, while strengthening their positions in profitable markets. To follow the strategy of the BA flights rose in key areas such as New York, India, Barcelona, Moscow and Nice. The company also expanded its assistance to revive flights to Calgary, Port of Spain and Newquay (Weilbacher, 2007, pp 48-255).

Thirdly, the strategy of BA's fleet has been designed to support profitable growth and to renew the oldest in the fleet with a new ...